Affiliate & Creator Partnerships Lead

Location: United States (Remote) Employment Type: Full-time Schedule: Full-time, 9 AM–5 PM EST Reports to: CEO (directly) · No direct reports Compensation: 90,000–110,000 gross annually Industry: DTC / E-commerce / Consumer Products About the Opportunity On behalf of our client, a growing US-based direct-to-consumer brand in the travel and everyday accessories space, we are looking for an experienced Affiliate & Creator Partnerships Lead to build and scale an in-house creator partnerships program. The brand has reached an annual revenue run rate exceeding $10M and is now bringing key marketing functions in-house. This is an opportunity to take ownership of creator partnerships from the ground up, building a scalable program that connects performance UGC, influencer collaborations, TikTok Shop affiliates and performance-driven creator partnerships with measurable business results. You will report directly to the CEO. The role has no direct reports: you lead the program and the creator relationships, not a team. We are looking for a hands-on professional who understands both the relationship-building and commercial sides of creator marketing. What You'll Do Creator Acquisition & Partnerships - Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners. - Build relationships with creators who align with the brand's audience, products, and commercial goals. - Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights. - Develop repeat collaborations with high-performing creators. TikTok Shop & Affiliate Growth - Recruit and activate TikTok Shop affiliates to drive product discovery and sales. - Monitor affiliate engagement, conversions, revenue, and creator-level performance. - Identify opportunities to improve affiliate activation, retention, and repeat sales. - Build a reliable network of commercially productive affiliate partners. UGC Production & Campaign Management - Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments. - Coordinate product samples, content production schedules, deliverables, revisions, and approvals. - Ensure content meets creative requirements and is delivered on time. - Manage content usage permissions and coordinate asset handoffs to the marketing team. Performance & Program Optimization - Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency. - Identify top-performing creators and opportunities for repeat collaborations. - Use performance insights to improve creator selection, briefs, partnerships, and program investment. - Develop organized creator pipelines, reporting systems, and repeatable workflows. What We're Looking For - Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands. - Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth. - Experience managing performance-focused UGC creators and content production for paid advertising. - Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships. - Demonstrated ability to measure creator-level performance and translate results into actionable improvements. - Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools. - Ability to build and manage organized creator pipelines and scalable partnership processes. - Strong communication, relationship management, analytical, and organizational skills. - A proactive, independent working style with the ability to take full ownership of a function. What Success Looks Like - A growing network of qualified, activated, and productive creators. - Strong affiliate engagement and measurable TikTok Shop sales contribution. - Consistent delivery of high-quality UGC assets for marketing campaigns. - Improved creator retention and repeat collaboration rates. - Clear performance reporting and data-driven partnership decisions. - A scalable, well-organized creator partnerships program. Why Join? - Build from the ground up: Take ownership of an in-house creator partnerships function and shape its processes. - One of the first in-house marketing hires: The brand is moving key marketing functions in-house, and you will help set how this function works from day one. - Direct access to the CEO: Report directly to the founder and contribute to decisions shaping the creator partnerships function. - Build alongside a new marketing team: Join creative strategy, social media, and paid media specialists as the company develops its in-house marketing capabilities. - A brand entering its next phase: The company is preparing to launch a new luggage line alongside its backpack and accessories range. - Make a measurable impact: Connect creator relationships with content performance and e-commerce growth. - Remote opportunity: Work remotely from anywhere in the United States. Hiring Process 1. Initial screening with OnHires 2. Interview with the CEO 3. Practical assessment 4. Assessment review with the CEO