Regional Sales Manager (Scotland and Northern Ireland)

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network. Job purpose: To manage regional dealerships and conduct competitive market analysis, providing support to the Sales Director and Head of Regional Sales in meeting regional sales targets and strengthening market presence. Main responsibilities: Regional Dealership Management Foster and maintain strong relationships with regional dealerships to ensure alignment with company sales objectives. Offer guidance and support to enhance the operational efficiency and effectiveness of dealerships. Conduct regular performance evaluations of dealerships to ensure compliance with sales targets and quality standards. Collaborate with dealerships to implement customer satisfaction initiatives and systems for tracking sales performance. Competition and Benchmark Market Management Carry out regular analyses of the competitive landscape within the region, identifying key trends and opportunities. Collect and evaluate data on competitor activities, pricing strategies, and promotions to inform sales approaches. Develop and propose strategies to sustain or improve market share and competitiveness. Benchmark against industry best practices to pinpoint areas for enhancement. Sales Performance Tracking Monitor and report on sales performance metrics on a regular basis, ensuring targets are achieved. Analyse sales data to uncover trends and identify areas requiring improvement. Partner with dealerships to address performance gaps and implement necessary corrective measures. Customer Satisfaction Initiatives Work with dealerships to roll out customer satisfaction programmes and feedback systems. Ensure that high standards of customer service are consistently upheld across all dealerships. Supporting the Sales Director and Head of Regional Sales Provide assistance to the Sales Director and Head of Regional Sales in daily operations, strategic planning, and key decision-making processes. Prepare reports, presentations, and communication materials for senior management and stakeholders. Act as a bridge between dealerships and internal teams to ensure seamless communication and collaboration. Offer input and support for the creation and execution of regional sales strategies. Education, Skills and Personal characteristics required: Bachelor’s degree in Business Administration, Marketing, Economics, Finance, International Business, or a related discipline. Minimum 5 years’ experience within and automotive OEM. Demonstrable success in managing dealership relationships and consistently meeting or exceeding sales targets. Comprehensive knowledge of the automotive industry ecosystem and dealership operations. Strong understanding of competitive market analysis and benchmarking methods. Solid background in Sales or Business Administration. Exceptional interpersonal and communication skills. Proficient in the use of sales management tools and software. Ability to perform effectively under pressure, with a strong focus on achieving ambitious targets. Customer-focused approach, with an innovative mindset and resilience in overcoming challenges. Strong market awareness and strategic thinking abilities. Excellent analytical skills and keen attention to detail. What can we offer you beyond the salary: • 25 days annual leave + bank holidays • Company pension scheme • Geely ECOS scheme • Car allowance • x6 Life assurance • Enhanced Maternity and Paternity Pay • Medicash • Bike2work scheme We are an equal opportunities employer: At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.